82% of all Internet traffic will be via video by 2023
In 2019 the way to make that prospect stay on your site is VIDEO.
Global tech giant Cisco has predicted that by 2022, 82% of all internet traffic will be via video. Currently it's over 75%.
One thing is for sure, you can’t wait until 2022 to get started.
First the good news, there is no need to panic.
Creating engaging entertaining video content has never been easier.
Additionally, media costs are at an all-time low when compared to the past, when TV was the only option for moving picture advertising.
Social media platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat and Linkedin offer both free and paid for media opportunities for you to launch and test your video content.
Often your first video can be created using existing web content and images. See the example below.
Facebook Video for UK Marquee Hire Company
Produced to support the launch of a new website for the client, it gained significantly more view and shares than image and text-based posts.
Facebook Video for Cake Decorating Supplies Company
Supporting local magazine advertising and to re-engage Facebook followers after a period of reduced activity.
Social Media Video for Windows and Doors Supplier
Used to re-launch the companies Facebook activity after a period of inactivity.
Online Ad for US Market - Procurement Software
This video was produced for the US market hence the US voiceover, it was to support Google Adwords and Social Media campaigns.
The video was produced without leaving the studio and required no filming.