“They Ask and You Answer” by Marcus Sheridan is one of the highest rated business books on Amazon since it’s publication in 2017.
Very quickly, it is about how Sheridan’s swimming pool business was nearly wiped out by the 2008 Financial Crash. He set about rebuilding his business by answering all of the questions that prospective customers had about installing and owning a swimming pool and putting them on his website.
This led to his website becoming the ‘Wikipedia of Swimming Pools’ and as a result, the business began to thrive.
When putting together our websites, we are often guilty of worrying too much about what our competitors are doing, or focusing on how good we are and forget about the needs of our customers. We need to work out what our customers are unsure of and build their trust by answering their questions on our websites.
In order to do this we need to work out what they want to know, fortunately, tools like Google and YouTube make this a little easier for us.
As an example, below are the top 20 questions that people put into Google relating to Conservatories.
1 do i need building regs for a conservatory
2 do i need building regulations for a conservatory
3 do i need permission for a conservatory
4 do i need planning for a conservatory
5 do i need planning permission for a conservatory
6 do i need planning permission for a conservatory with radiator
7 do you need building regs for a conservatory
8 do you need building regulations for a conservatory
9 do you need planning for a conservatory
10 do you need planning permission for a conservatory
11 how can i heat my conservatory
12 how can i insulate my conservatory
13 how can i insulate my conservatory roof
14 how can i keep my conservatory cool in summer
15 how can i keep my conservatory warm in winter
16 how can i make my conservatory more usable
17 how can i make my conservatory warmer
18 how can i make my conservatory warmer in winter
19 how can i stop condensation in my conservatory
20 how can you make a conservatory warmer
If you would like to know the questions that people ask that relate to your business, contact us and I will send you a report.