Digital Marketing

Do You Ever Search for Your Own Business on Google?

When you type the name of your business or the services you provide into Google, what do you see? Your findings can significantly influence potential customers’ perceptions and, ultimately, their decisions. Understanding the anatomy of Google’s Search Engine Results Pages (SERPs) can help you see your business through the eyes of potential clients and recognize […]

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Does your website answer the questions that your prospects and customers are asking?

“They Ask and You Answer” by Marcus Sheridan is one of the highest rated business books on Amazon since it’s publication in 2017. Very quickly, it is about how Sheridan’s swimming pool business was nearly wiped out by the 2008 Financial Crash. He set about rebuilding his business by answering all of the questions that

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