News, advice and training from ADC

Do You Ever Search for Your Own Business on Google?

By admin | April 10, 2024 | 0 Comments

When you type the name of your business or the services you provide into Google, what do you see? Your findings can significantly influence potential customers’ perceptions and, ultimately, their decisions. Understanding the anatomy of Google’s Search Engine Results Pages (SERPs) can help you see your business through the eyes of potential clients and recognize […]

Capture 59.2% More Local Attention: Propel Your Construction Business into Google’s Map Pack with These 5 Proven Steps.

By admin | March 20, 2023 | 0 Comments

Want to boost clicks for your construction business by a whopping 59.2%? Time to get noticed on Google Maps! By following five easy steps, you can land a spot in Google’s Map Pack, skyrocketing your online visibility and driving more local customers your way. Don’t miss out on the chance to become the go-to construction […]

The 7-Second Test

By admin | November 23, 2022 | 0 Comments

Research shows that most people will leave your website within 7 seconds if they don’t see something that catches their attention or confirms that they have landed on a site that has the information that they need. Therefore the first screen that a visitor to your website sees must have one of the following: A […]

Does your website answer the questions that your prospects and customers are asking?

By admin | January 9, 2020 | 0 Comments

“They Ask and You Answer” by Marcus Sheridan is one of the highest rated business books on Amazon since it’s publication in 2017. Very quickly, it is about how Sheridan’s swimming pool business was nearly wiped out by the 2008 Financial Crash. He set about rebuilding his business by answering all of the questions that […]

Important New Feature Launches on Google

By admin | August 14, 2019 | 0 Comments

Google My Business (GMB) has launched a new feature that enables the searcher to request a quotation from your GMB listing. The Request a Quotation button has only emerged very recently but brings with it some interesting implications. The most important being that you can now capture a lead without the need for the prospect […]

Does your website attract your best type of customer?

By admin | June 14, 2019 | 0 Comments

Ask yourself this question: If you could have 10 new clients today, but they all had to be a clone of one of your existing clients, who would the existing client be?

20 Years Since My First Web Project

By admin | May 10, 2018 | 0 Comments

1998 marked a significant year in the life of ADC Online or ADC Marketing, which was our trading name prior to becoming a limited company. In 1998 we built our first website (or at least I did) Luke was 1 at the time. It was for an industrial packaging company that produced the blue plastic drums that […]

Google’s Drive for a Secure Web Could Cost You Business

By admin | May 10, 2018 | 0 Comments

This post coincides with my first ever published article as an amateur journalist, but more of that later. In summary, Google is ramping up the pressure on website owners to deliver a secure internet experience to their browsing public. Central to this is the use of https:// or hosting that is secured by a secure […]