News, advice and training from ADC

Does your website answer the questions that your prospects and customers are asking?

By admin | January 9, 2020 |

“They Ask and You Answer” by Marcus Sheridan is one of the highest rated business books on Amazon since it’s publication in 2017. Very quickly, it is about how Sheridan’s swimming pool business was nearly wiped out by the 2008 Financial Crash. He set about rebuilding his business by answering all of the questions that…

Important New Feature Launches on Google

By admin | August 14, 2019 |

Google My Business (GMB) has launched a new feature that enables the searcher to request a quotation from your GMB listing. The Request a Quotation button has only emerged very recently but brings with it some interesting implications. The most important being that you can now capture a lead without the need for the prospect…

Does your website attract your best type of customer?

By admin | June 14, 2019 |

Ask yourself this question: If you could have 10 new clients today, but they all had to be a clone of one of your existing clients, who would the existing client be?

The 8 Second Test

By admin | January 2, 2019 |

Research shows that most people will leave your website within 8 seconds if they don’t see something that catches their attention or confirms that they have landed on a site that has the information that they need. Therefore it is essential that the first screen that a visitor to your website sees has one of the…

20 Years Since My First Web Project

By admin | May 10, 2018 |

1998 marked a significant year in the life of ADC Online or ADC Marketing, which was our trading name prior to becoming a limited company. In 1998 we built our first website (or at least I did) Luke was 1 at the time. It was for an industrial packaging company that produced the blue plastic drums that…

Google’s Drive for a Secure Web Could Cost You Business

By admin | May 10, 2018 |

This post coincides with my first ever published article as an amateur journalist, but more of that later. In summary, Google is ramping up the pressure on website owners to deliver a secure internet experience to their browsing public. Central to this is the use of https:// or hosting that is secured by a secure…